OneFootball Club

Reaction GIFs and short-form content for football group chats.

OneFootball Club“Let’s go!” reaction GIF

01 — The challenge

OneFootball Club wanted content fans would send each other, not just watch. That means living where fans actually talk: the group chat.

You can't buy your way into a group chat. Fans only send things that feel like theirs. That takes a new reaction for every result and every mood, ready while the match is still being argued about.

02 — The approach

We generate reaction and celebration GIF packs with AI, then finish each one by hand so it looks like the club rather than a model's output. New packs land while the season moves.

OneFootball Club“He’s coming” — animated short

OneFootball Club“Revoked” — animated short

Made in volume, finished one frame at a time.

03 — The impact

Millionsof shares in chats we'll never see

Matchdayspeed, with packs refreshed all season

By handevery frame checked by a person

“Shared millions of times in chats we'll never see.”

Deliverables

76 reaction GIFs, two animated shorts with native sound, and a sticker pack — refreshed all season.

Client: OneFootball Club
Creative direction: Bitloop Labs
AI production & post: Bitloop Labs, Glasgow
Platforms: Giphy · KLIPY · TikTok · YouTube Shorts

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05 — Start a project

Ready for AI content that doesn't feel like AI content?

Tell us about your brand. You'll get ideas, examples and a quote back, usually within a day.

OneFootball Club

Ready for AI content that doesn't feel like AI content?

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