Fandom.
In full feeling.
A brand fans can speak in.
OneFootball Club wanted content fans would send each other, not just watch. That means living where fans actually talk: the group chat.
You can’t buy your way into a group chat. Fans only send things that feel like theirs. That takes a new reaction for every result and every mood, ready while the match is still being argued about.
HOW WE MADE IT HAPPENEvery pack starts from the reaction fans would actually send. It gets made with AI and finished by hand, so it looks like the club rather than a model’s output. Packs landed with the season’s big moments.
THE WORK, IN NUMBERS
A whole world of reactions.
76 reaction GIFs, two animated shorts with native sound, and a sticker pack.
Made in volume, finished one frame at a time.
- Client
- OneFootball Club
- Creative direction
- Bitloop Labs
- AI production & post
- Bitloop Labs
- Platforms
- WhatsApp, Instagram, Messenger and Discord · TikTok · YouTube Shorts
Want your own official GIF channel?
Your mascot in your colours, 30 reaction GIFs and 20 stickers, live in two weeks in the GIF search on WhatsApp, Instagram, Messenger and Discord. Then a fresh pack every month.
let’s make
some noise.
Book a 20-minute introNo polished deck needed.
A brand, an ambition and a little curiosity.