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Case studyWalkthroughs & explainersAds & brand filmsProperty technology©2026

Coadjute

A compliance walkthrough and a skateboarding tortoise, from the same studio.

CoadjuteSource of Funds — AI avatar explainer
01 — The challenge

Coadjute connects everyone in a property transaction. They brought us two very different jobs: explain a regulated process clearly, and give the brand an ad with personality.

Source of Funds is the kind of process that usually becomes a PDF nobody reads. Buyers needed someone to walk them through it. And a company built to speed up the slowest purchase of your life deserved an ad that shows some pace.

02 — The approach

An AI presenter walks buyers through the flow step by step. When the product changes, we re-record in hours instead of re-shooting in weeks. The brand film went the other way entirely: a tortoise learns to skateboard. No crew, no actors, no studio.

CoadjuteThe fast tortoise — experimental AI spot

The patient explainer and the ad with personality, from the same desk.

03 — The impact
Hoursto re-record the explainer when the product changes
2 formatscompliance walkthrough + experimental brand film
0shoot days, crews or studios

“A support team's worth of explaining, and an ad a tortoise belongs in.”

Deliverables

A 90-second AI avatar explainer, re-recordable in hours whenever the product changes, and an experimental brand film.

Client
Coadjute
Creative direction
Bitloop Labs
AI production & post
Bitloop Labs, Glasgow
Formats
Avatar explainer · Brand film
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05 — Start a project

Ready for AI content that doesn't feel like AI content?

Tell us about your brand. You'll get ideas, examples and a quote back, usually within a day.

Goes straight to the studio. We usually reply within a day.