Coadjute
A compliance walkthrough and a skateboarding tortoise, from the same studio.
Coadjute connects everyone in a property transaction. They brought us two very different jobs: explain a regulated process clearly, and give the brand an ad with personality.
Source of Funds is the kind of process that usually becomes a PDF nobody reads. Buyers needed someone to walk them through it. And a company built to speed up the slowest purchase of your life deserved an ad that shows some pace.
An AI presenter walks buyers through the flow step by step. When the product changes, we re-record in hours instead of re-shooting in weeks. The brand film went the other way entirely: a tortoise learns to skateboard. No crew, no actors, no studio.
The patient explainer and the ad with personality, from the same desk.
“A support team's worth of explaining, and an ad a tortoise belongs in.”
A 90-second AI avatar explainer, re-recordable in hours whenever the product changes, and an experimental brand film.
- Client
- Coadjute
- Creative direction
- Bitloop Labs
- AI production & post
- Bitloop Labs, Glasgow
- Formats
- Avatar explainer · Brand film
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